Developing a Mobile Strategy for Your Enterprise Business
Expert Tips For Developing a Mobile Strategy
Mobile device adoption is ubiquitous and has been for several years. If your enterprise business doesn’t have a mobile app strategy yet, you’re missing out on huge opportunities that can boost your organization’s productivity and impact its bottom line.
Today’s enterprise businesses engage agencies like ours for a variety of mobile app development reasons. Some are looking to mobilize their workforce and allow their team members to easily complete internal processes on their own mobile devices. Others are looking for new revenue streams. And still, other enterprise businesses like yours develop a mobile app strategy to enhance customer experiences with their brands.
There are so many different ways that having a mobile app strategy for your enterprise business can benefit your organization. As a mobile app development agency, here is a list of the top reasons enterprise businesses like you engage us to help develop a mobile app strategy and create apps for them.
- Enable Team Members to Make More Informed Decisions
With virtually all your team members having at least a smartphone, it simply doesn’t make sense to tie your employees down to desktop apps only. Having a mobile app strategy for your enterprise business based on getting information into your employees’ hands faster makes a lot of sense. This is especially true for enterprise businesses that have team members working in the field.
Imagine this. If you have a field sales team, for example, in the past they would have had to log onto their laptop to do things such as write field reports, schedule visits in your systems, and update your customer relationship management (CRM) solution.
Enterprise business mobile apps, however, can enable your mobile sales team to create this information in the field, at any time and from anywhere.
This type of mobile app strategy benefits enterprise businesses like yours in a variety of ways. First, the sooner mobile team members are able to update information in your CRM, the less likely they are to forget and therefore omit important information. Also, the sooner these items are updated or created, the faster your in-house team can begin acting on them, such as by scheduling follow up appointments with clients or using CRM data to make sales forecasts.
- Improve Organizational Operations
Engaging in mobile app development for your enterprise business can also help you create apps that improve your organization’s internal operations. Let’s continue following the example of having a mobile salesforce team.
Without a mobile app, your salesforce needs to log onto the laptop to complete follow up activities such as creating invoices to be fulfilled by the home office. But with a mobile app on their smartphone, iPad, or tablet, this task can easily be performed in the field – even in the parking lot of your customer’s office.
Field sales team members can easily create invoices on the fly, which are automatically received by the home office. This enables your inside sales team to fulfill orders faster, and thus, get your products into your customers’ hands sooner.
- Unlock New Revenue Streams
Do you think that your enterprise business can’t generate more revenue by creating a mobile app strategy? Think again.
There are a variety of ways that mobile apps can help you increase your revenue. A few examples include:
- Creating an app for ordering your products or services, which can make it easier for customers to buy your products and services and thus incentivize them to do so more often.
- Creating custom digital content to be consumed via a mobile app.
- Creating a mobile app version of a desktop app that your technology company might already have.
- Provide Better Customer Service
Consumers love customer enterprise business apps for a variety of reasons. For example, if you create a mobile app strategy based on making it easier for your customers to purchase your products or services from their mobile devices, you’re removing purchasing barriers. Or, if you create a mobile app strategy for a customer loyalty app, you’re able to provide your customers with rewards and coupons, while also collecting invaluable information on consumer behavior, which can help you with sales and inventory forecasting.
- Increase Brand Awareness
Consumers like your customers are spending an increasingly longer amount of time in front of screens, including their mobile devices. This means that creating a fun and engaging app that gets your brand in front of them can boost your brand awareness and your customers’ loyalty to your enterprise business.
For example, many enterprise businesses that have nothing to do with the gaming industries have found that branded mobile app games are a great way of increasing brand awareness among their consumers. This is especially true for brands that market to kids. Everyone from toy stores to fast-food restaurants is gamifying their customer experience by creating apps that their customers – especially kids – love to play to pass their time away. And the more time your customers are spending on your mobile game, the more they’re thinking about you, and the more likely they are to choose you when it comes to their next purchase in your industry sector.
We Can Help You With Enterprise Business Mobile App Development
As a mobile app development agency, we help enterprise businesses like yours develop mobile apps, and flesh out a mobile app strategy, all the time. We have extensive experience helping enterprise businesses create the types of mobile apps we’ve discussed above, and we can help you with your enterprise business mobile app, too.
Whatever your specific needs or desires for an enterprise business mobile app, we can create it for you on either the Android or iOS platform – or both. When you come to us for enterprise business mobile app development, you’ll have a dedicated project manager who will be your go-to contact person and help you through every step of the app development process. We make providing great customer service just as important as developing a modern, easy-to-use mobile app for your enterprise business.
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