Digital Marketing For Retailers
Tips From Professional Digital Marketer
Even if you have a successful “bricks and mortar” store, why would you ignore potential customers online? You are in business to make a profit, and you need to reach as many shoppers as possible to accomplish this.
No matter what kind of retail store you have, Digital Marketing should be a component of your business operations. Want to know more? Read on!
What is Digital Marketing?
Marketing is essential for all kinds of businesses, but now it has moved from the more traditional formats such as advertisements, flyers, and billboards to where most people spend a significant amount of time – online.
With traditional methods, there is little to no interaction with the actual customer. Digital marketing opens communication between the retailer and the consumer, initiating conversations with a two-way flow of information.
Methods of Digital Marketing
There are various methods of Digital Marketing, and it may take some trial and error to find what works best for your business. We look at some of the most common ways below.
Whether you have a full-blown eCommerce Website with online payments and delivery or a catalogue-style page using click and collect in-store, you must keep the lines of communication open between you and your customer. Use online forms, texting, or AI Chatbots to answer any questions they may have.
When an order is placed, an SMS or email alert should be sent to the customer with precise details about their order, where to collect it or when it will be delivered.
Using an Email Marketing Service such as MailChimp, is an excellent way of staying in contact with your clients. Regular newsletters or updates on new products or discounts land directly in your customer’s much-used inbox. Unfortunately, there is a fine line between spamming and emails of value, so exercise caution to ensure client retention. You do not want to lose clients due to over emailing.
It is also crucial to obtain consumer consent to send them emails and offer opt-in/out options to allow control over how much material they receive.
Using SMS or Push Notifications to inform your client base of new products or discounts is an easy way of using digital marketing. Set up your database of consenting clients and send out messages or coupons with special offers for use in-store or online.
Nearly every adult on the planet uses Social Media of some sort. Tapping into platforms where your target audience is active gives you the perfect medium to inform, educate, and sell.
Again, caution is advised when using Social Media Marketing as a sales tool. No one wants to be bombarded with advertisements while online. A better way to win customers is to engage with them in conversations about your products or related matters; then they will be more likely to purchase from you in the future.
Digital Marketing is not necessarily a quick way to get sales, but rather it is a method of keeping you in front of current customers and reach more potential customers. It helps you to connect and start a conversation in the hope of leading to a sale.
Start your Digital Marketing Conversation today, get in touch with Agency Partner Interactive and let us help you hit your sales targets.
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