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The Future of Mobile Apps

Tips From Professional Mobile Developers

Global sales of smartphones dropped for the first time in 2019. This is terrible news if you’re a cell phone manufacturer, but it could be great news for your business. The 3 billion global smartphone users downloaded a total of 194 Billion Mobile Apps in 2018, a figure that is only expected to grow in the future if trends continue. Apps have revolutionized the way we use our phones –  with most users spending 90% of their Screen Time on apps. With more than 2.4 Million Apps available for download and a 23% Rate of App Abandonment after one use, how can you stand out among the noise? In this article, we’ll look at the future of mobile apps to determine the probable impact of upcoming technology on how users interact with content on mobile phones.

Artificial Intelligence and the Future of Mobile Apps

Artificial Intelligence

Every mobile phone currently utilizes artificial intelligence (AI) – whether their name is Siri or Alexa or it responds to the call of “OK Google.” In the future, we will likely see an increase in the use of apps built around AI  to increase productivity and save time. 

Internet of Things

The internet of things (IoT) refers to any device with an on/off switch and an internet connection. Wearable IoT devices like smartwatches, fitness trackers and household IoT devices such as doorbells and baby monitors have automated basic tasks. In the coming months and years, we are likely to see a rise in apps built around IoT devices as users increasingly adopt IoT technology to communicate, track goals, and simplify daily tasks.

Personalization and its Effect on How Users Interact with Content

Location-Based Technology

From Tinder to Uber to DoorDash, many apps rely on Geolocation technology. In the future, we may see Geolocation used to increase a user’s experience with location-based special offers and other on-demand, location-specific services to make life easier.  The integration of location-based technology with an IoT device provides endless options for Mobile App Developers.

Predictive Analytics

Smartphone users are rarely separated from their device. This constant companion can gather an incredible amount of data on the user based on where they travel, with whom they communicate, and how they use the applications on their phone. Predictive analytics can increase user engagement and brand loyalty in a specific app by altering future offerings based on past behavior to improve a brand’s relationship with a client and increase sales.

Innovative apps with cutting edge technology can increase customer satisfaction and increase sales. The use of intelligent design and the latest trends is the key to avoid joining the 23% of apps abandoned after one use. If you want to join the mobile app revolution, we want to help. Get in touch with Agency Partner Interactive today, and let our expert app designers create a Responsive Mobile Application designed to increase engagement and revenue.

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