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Google Ads Strategies for 2019

Tips From Digital Marketing Experts

In 2018, 1.3 million businesses, nonprofits, and website publishers in the United States used Google’s search and advertising tools to generate $335 billion USD of Economic Growth. There is no doubt that Google is the most used search engine and its digital marketing platform houses effective tools for any business. To keep up with the ever-changing digital landscape, try implementing these Google ad strategies to keep your business flourishing.

Mobile-Specific Google Ads

With 72 Percent of the World predicted to be using only a smartphone to access the internet by 2025, if your business isn’t implementing mobile-specific ads, you’re missing out on a substantial amount of traffic. You must make sure that your website is mobile friendly and that both load time and site speed are performing at maximum capacity. Depending on your campaign type, it is possible to format mobile-specific Google ads as images, texts, calls-only or digital content. 

Google Ad Extension

Google ad extensions add value to your Google ads and Digital Marketing Campaigns, by including extra information for customers such as location, call buttons and links to particular parts of your website. Ad extensions supplement your ads with a broader scope of immediate information for customers, meaning more exposure and click-through rates for your company. Google Ads choose the extensions used for each individual Google search, but you need to determine which extensions best support your business’ goals and utilize the  options from there. 

Revisit Conversion and Call to Action

Customers on your Website are at different stages in their purchasing journey and shouldn’t be subject to the same Conversion Action. Chart out the different buying stages and work out which conversion action belongs to each stage. Target your customers’ specific needs, to  provide better overall customer experiences, and you’ll likely convert them into repeat customers. Additionally, place your calls to action into your ad campaigns where they make more sense. Then you better understand what and who you are missing and can take action to fill the gaps.

Use Date Ranges to Organize Re-targeting Lists

Ensure your Ad Campaigns work smarter, not harder, by creating ads specific to your re-targeting audiences. Remember that not all visitors should be placed in the same group when creating re-targeting campaigns. Date ranges are a helpful tool when grouping your users into audiences–the user who visited your page two days ago is going to be much different than the one who visited two months ago. The time-frame of when a user last visited, along with how likely they are to convert, should be considered when creating your re-targeting Google Ad, Pay Per Click (PPC), and Digital Marketing Campaigns. 

Implement Test Automation Software

Automation is a powerful way to optimize your advertising strategies. Google Ads has a built-in draft and experiment tool that helps you determine if changes implemented to assist in growing your business. It is a powerful, easy way to test a variety of strategies and provides quality data that enables you to analyze results and make informed decisions for future campaigns.

As you can see, there are many tools and simple, practical steps to take to ensure you are optimizing Google Ads, Pay-Per-Click (PPC), and your digital marketing campaigns. However, if you would like to speak to a professional, Contact Agency Partner Interactive to discuss strategies and see where you could add value, create efficiency, and drive growth in your business.

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