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How Small Businesses Use Web Analytics

Tips From Digital Marketing Experts

Did you know that less than 30% of Small Businesses currently use website analytics to grow their business and 18% report not tracking anything at all? If you’re not utilizing website analytics to grow your business, you may be missing out on a huge growth opportunity. Have you ever wondered how website analytics can help your business thrive?

Web analytics provide an insight into the performance of a website and is a valuable tool for any business that has a website. Many web hosting platforms offer packages that include web analytics tools. Google Analytics and Open Web Analytics are two free services useable with any site. These tools provide you with detailed reports and analytics on an immense amount of data and answer many questions such as: How do your website’s visitors behave once they’re on your website? Who is your audience? How old are they and where are they from? How did they find your site? What is your most popular content? What is your conversion rate?

Information gathered from analytics can help increase overall business intelligence and help you make informed business decisions. Let’s take a look at four reasons why website analytics are essential for growing your small business.

Traffic and Conversion

A fundamental feature of any Web Analytics system is to give you an endless stream of insights to measure the performance of a site. The web analytics interface breaks apart the data on how many visits your site has had, how many page visits individual pages have had, plus information on where the traffic originates, what content visitors read, and the amount of time spent  on your site once they’re there. By identifying where visitors come from, your company can determine where to best focus marketing efforts.

Analyze Visitor Data with Web Analytics

Analytics Reports can help paint a picture of who your audience members are. Not only can you gain valuable insight about your audience demographics, but you can also discover geographical information about where in the world visitors access your site from. This information can be extremely beneficial, particularly if the business is international, or considering breaking into a new market.

Marketing Optimization

Are you using online marketing to advertise products or services you offer? If you’re investing in online advertisements, you’ll want to calculate the return on this investment. By using website Analytics, you can track which Online Advertising endeavors successfully direct traffic to your site. If you have an eCommerce Website, you’ll also have the ability to see if visitors click through your Website to make purchases. You can analyze and use this data to create future Online Marketing Campaigns.

Keyword Research

93% of Online Experiences begin with a search engine, so Search Engine Optimization (SEO) plays a crucial role in creating a successful online presence. Search Engine Optimization (SEO) should be at the forefront of your mind when creating content for your website. To become discoverable in a search engine, you first need to generate a list of keywords applicable to your business.

Web analytics is an essential tool to help businesses find and understand their target audience. Understanding traffic and conversions, analyzing visitors’ data, optimizing your marketing efforts, and tapping into keyword research are just a few of the reasons companies around the world  maximize their business intelligence and reap the benefits of website analytics.

Are you ready to give your company a competitive advantage? Let Agency Partner Interactive help you identify and implement the strategies that will help your business prosper.

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