The Rise of Social Media Relations
Tips from Social Media Experts
Innovation and transparency are now key features in brand marketing strategies. Consumers are attracted to brands that are open about their intent and vision. Millennials are a mass commercial target market, driving consumer desires and expectations. This means that brands lacking in those two particular values are going to want to emulate and prioritize them in their next strategic meeting on social media marketing. With the purchasing pendulum swinging strongly to the side of moral and social merits, brands have the incentive to adjust to these millennial interests.
Social Media Strategy
Based on the structure and pace of social media and marketing, brand competition is stronger than ever. Anyone can start, populate, and build up a social media profile and become an active Twitter or Instagram participant in the commerce and advertising sphere. But a strategy is essential. With more visible stats geared to help companies understand what their target market wants, they’re able to maximize and narrow their efforts into profitable outcomes. Developing a marketing strategy is accessible and simplified through platforms such as Sprout Social.
The millennial age, otherwise known as the “avocado toast” generation, is ushering in companies that think about the environment, are self-care supporters, and don’t keep with the status quo. They support pioneering corporations that are affiliated with empowering social movements. To get a tangible idea, think biodegradable packaging, mental health awareness, and giving back to the community.
As millennial lives are strongly interwoven with constant technological access and connectivity, visible values of empathy and honesty go a long way. As found in a recent report from Sprout Social, it shows that CEO transparency has a substantial influence on millennial purchases. Consumer perspective has broadened to include the millennial expectation that companies active on social platforms such as Instagram, Twitter, and Messenger, shouldn’t be hierarchical in their interactions. They expect that the 61 percent of the Fortune 500 CEOs and C-suite members, who aren’t currently involved on these social media platforms, have as much a presence as anyone else–no matter their roles. Hence the question, “is your CEO tweeting enough?”
Brands that are open, clear, and connective incite consumers to afford them second chances and 85 percent of consumers would stick with them through thick and thin, should they experience a crisis. The human elements of empathy, compassion, and loyalty are strong driving forces behind this new wave of business-consumer relating.
Millennials hold strong voices on social platforms and, as brands are impacted by lashing tweets, infuriated comments, and negative reviews, customer care combined with social media responsiveness is not only a branding tool but a necessity. However, it’s not only millennials but consumers in general who are now expecting brands to respond to DMs, assist with product or service problems, and be vocal when it comes to social issues.
Summing Things Up
The social media landscape toes the line between facade and reality and will undoubtedly see integrity-driven transformation around its adaptive axis. We can expect to see shifts and evolution in consumer expectations of business regarding personalization, transparency, and interaction.
At Agency Partner, we can help you navigate the tides of change. In addition to website design and content creation, we offer social media marketing, brand strategizing, and business consulting. Contact us to talk to an experienced professional who can help set your business onto the right trajectory. Contact us today and let’s talk about how we can help make you successful.
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