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How to Make Your Business Survive (and Thrive) in a Pandemic

Expert Tips For Business Survive in a Pandemic

 

The coronavirus (COVID-19) has left an indelible impact on the world. Perhaps the greatest thing that has been affected is the state of business across the globe. Both large corporations and small businesses have felt the effects of extended lock-down periods that have limited normal face-to-face interactions and commerce.

The COVID-19 has been an unprecedented event that hasn’t been seen since at least the Spanish Flu of 1918. This means many business leaders, marketers, and even politicians don’t have any clue of how to proceed in these difficult times.

As a result, businesses across the country are going bankrupt and closing for good. If you want to avoid this event from happening, here are some ways you can make your business survive and also thrive in a pandemic. 

Can You Grow Your Business During the COVID-19 Crisis?

The answer to this question certainly depends on the type of business you are currently operating in. Overall, the need for business has never been eliminated nor will it be diminished in the coming months.

People still have the need and desire to shop for groceries, buy essential products, and lead the life they were used to living. Do you operate an essential business? Are the products and services you have still attractive to your target audience during this pandemic?

These are questions you will soon have to answer if you want to move forward with growing your business.

What’s the Best Marketing Strategy During the COVID-19 Crisis?

This has been a frequently asked question since country-wide lockdowns began. Even high-level marketers had genuine and desperate questions about how they could revamp their marketing strategies.

To answer all questions, the most important thing to do now is to continue growing your online presence. The COVID-19 virus has caused internet usage to spike by 70%. Having a strong online presence will be vital in driving your marketing strategy forward.

With that said, here are some questions you should ask yourself during this pandemic regarding your marketing strategy:

  • Does your business have an online presence?
  • Does your business have an intuitive, responsive, and well-built website?
  • Does your business have a stable search engine optimization (SEO) and pay-per-click (PPC) strategy in place?
  • Have you measured the user experience of your website?

These are fundamental questions you should ask to begin the steps of improving your marketing strategy. 

How to Adapt Your Marketing Strategy

Social distancing and other preventative measures have made conducting traditional business near-impossible. Like never before, you have to be quick to modify your marketing strategy. 

Here are some things you should keep in mind if you want to sell your offerings more effectively:

  • Increase the functionality of your e-commerce store to allow your customers to order your products and goods directly.
  • Online deliveries are very common now. Make sure you provide a convenient and inexpensive delivery service to your customers. 
  • Add features to your website to adapt to the COVID-19 pandemic, such as online booking.
  • Update your Google My Business profile to reflect your business hours. This is very important in regards to user experience.
  • Provide webinars instead of face-to-face meetings.
  • People have all sorts of questions. Create a live chat feature on your website or post FAQs to give your audience the answers they need. 

Another tip we want to go into detail here to continue creating great content. With internet usage going up, it stands to reason that more people are reading online content. Content is a major part of digital marketing.

It not only educates an audience but it also guides them throughout the process of initial interest in becoming a loyal customer. For example, if you are running an online business, you will still need to attract qualified leads and convert them.

Conversion comes through exceptional content, in which a prospect finds awareness of your products and services, becomes interested in what you have to offer, and finally comes to a point of decision. 

Whether your company is in the B2B or B2C industry sector, focus your efforts on creating purposeful content that assists your audience’s development in your sales funnel. 

Give Us a Call Today!

Do you want to revamp your current marketing strategy? Are you searching for ways to improve the scalability of your business? If so, then you’ve come to the right place. Give us a call today at (214) 295-5845 or click here to Get a Free Quote to speak to a member today. 

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