6 Steps to Creating a Successful Inbound Website
Tips from Web Development Experts
Inbound websites are the way of future marketing. Analytics surf your content for your businesses interests and funnel specific ads relative to those interests directly to your customers. It’s called Inbound Marketing. Instead of outbound marketing, that of casting a wide net, this method focuses on the conversion of a specific target audience. Outbound marketing is becoming more ineffective as customers are showing signs of ‘banner blindness’. They want to know why the product is good for them, specifically. There are a number of things to consider to make your website an inbound traffic lane.
Your Website Sells
Whether it’s blogs, education, a portfolio, or physical products, your website is your first line of sales. Your sales team should be referencing your webpage daily for leads. Your webpage should strive to sell your product for you so that by the time a customer talks to a sales rep, the sale has already been made.
Your Website is all about the Customer
Customers want to know they can trust in their time and energy investment. To accomplish this you need to provide valuable content–answer questions, provide education, be up-front, honest, and direct.
Customers want clear, concise information to get them straight to the point. The best way to deliver that information is video. Customers want to connect and relate to others. They want normal people to review the product and explain to them, specifically, why that product is going to improve their lives.
You need to be findable on search engines, and that means understanding search engine optimization (SEO) and formatting. You need to consider how your website functions and make it an appealing search result for the analytics. This has a great deal to do with dwell time (how much time a customer is on your page), content freshness (updates of what is on the page as well as how it is presented), website load speed (refresh rates), mobile access (computer to ‘phone conversation), and SSL Certification (the security of your website).
The business needs to express consideration for the customer experience. Your customer wants a personalized experience where information is clear and straightforward. Here questions can be answered quickly and easily, purchasing is a streamlined process, and the service is friendly and approachable.
Website Conversion Rate
Conversion rate is that of taking the unknown viewer and turning them into a known repeat customer which can be accomplished by adding a self selection tool, such as a form, quiz, or chatbot on your website. This process will direct the customer to the desired information without forcing them to hunt through your content, generating data for the analytics to show that your site is providing value.
Your Business Website
At the end of the day, the biggest key to website success is you, the business owner. You need to be able to access and use your website with ease: to update content, track analytics, review sales, and provide excellent customer service. Agency Partner can help you get there by building you a website with these points in mind. We’ll also include an easy to use content management system (CMS), ensuring that the back end work of maintaining and updating your website is a breeze.
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