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Web Design Changes That Will Impact Your Conversion Rate

Tips from Digital Marketing Experts

It doesn’t matter if you’re an industry leader or fresh out of college, making those all important web design changes can determine your business’s future. 

Your online presence and popularity are highly dependent on a small number of crucial factors, one being your marketing dexterity. What is this exactly? Your ability to connect and communicate with your target market is essential, and the occasional free sample won’t do you any harm. But what if we said that website design is the most vital factor when thinking about conversion rates? Imagine walking into a shop and choosing not to purchase something because you dislike their wallpaper. With an average attention span of around eight seconds nowadays, people make their decisions very quickly. As your website design is the very first thing people will notice, it’s paramount that it stands out for all the right reasons.

All Roads Lead to Home…

…at least they should, anyway. Ensuring that your website design features simple navigation is one of the first steps you can take toward boosting your conversion rates. The fundamental rule is to make navigation from one part of the website to another as quick, simple, and painless as possible. Ideally, this should never be more than a single click regardless of where on the site you currently are. This makes it easy for your visitors to take favorable actions. Pages overflowing with instructions are going to appear monotonous, so a minimalist design with plenty of white space and snippets of text will come across as elegant and professional – novelties that will surely entice your audience.

Don’t Fall Off the Bandwagon

As it stands, projections suggest that by 2020 nearly 3 billion people around the world will be using their smartphones to access a website. That is well over one-third of the global population – a huge piece of the pie indeed! Therefore, it seems favorable to optimize your web design to account for such a proportional figure. Stuffing every detail of each page into such a small space might be impossible, so it is essential that you prioritize. A call-to-action at the top of each mobile page will be a terrific start, and footing these pages with contact information will provide a solid foundation. The rest of each page can be toyed with at your leisure. Just remember that customers don’t want to be scrolling until the end of the week.

Further Expertise on Web Design Changes

There are dozens, if not hundreds of websites out there that can aid in web design changes. However, and without trying to blow our own trumpet too much, we are among the best at what we do – our online portfolio is a testament to this. If you want your conversion rates to compete with some of the most successful online brands, start thinking seriously about web design changes you can make right now. Here at Accunity, we are passionate about taking your website into the 2020s with some of the most creative tools and minds available. So what are you waiting for? Even web design changes are just a click away!

Summing It Up

At Agency Partner Interactive, we can help you navigate the tides of change. In addition to Website Design and content creation, we offer social media marketing, LinkedIn lead generation, Brand Strategist, and Business Consulting. Contact us to talk to an experienced professional who can help set your business onto the right trajectory. Reach out today and let’s talk about how we can help make you successful.

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