Why Use Google Ads?
Relevance. Control. Results.
Grow Your Business
Get to know Google Ads
Every millisecond, your future and current customers look to Google for valuable, insightful information that helps them do whatever it is they’re trying to do. Google Ads is a digital advertising solution that offers a broad range of advertising products that get your brand in front of your customer when they’re searching for what you offer.
Google Ads helps you:
- Drive sales
- Get leads and form submissions
- Boost inbound phone calls
- Boost relevant website visits
- Influence considerations
- Build brand awareness
- Promote mobile apps
Google Ads Helps You
Achieve Specific Business Goals
Everyday, Google gets ~3.5 billion searches. People are looking for answers to their questions. Google Ads helps you be the authority when it comes to answering what people want to know, buy, go, or do.
PPC Creates Immediate Impact
the right people, at the right time, with the right message
Your ads appear on Google search, YouTube, and the Google network. When someone is looking for your product or service, we get your ad in front when they’re most likely to make a purchase, submit a form, or make a call.
control your ad budget per day, per month, and per ad
Influence people in specific locations, that show specific behaviors and interests, and determine exactly how to allocate your budget over a 24 hour period.
define success and pay for nothing more
Clicks to your website, calls to your business, more foot traffic, app installs, product purchases and more… We use Ai to optimize your PPC strategy in real-time so that you get the most out of your investment
We Leverage Ai and Expertise to Transform User Intent into Business Results
Google Ads are designed to answer a person’s most top of mind questions. In essence, a search result is an answer to that question. By leveraging Ai and subject matter expertise, we ensure that your ad is front and center when it’s most likely to generate value for your business.
Specific Campaign Types for Specific Business Types
search ads appear next to Google search results
Search campaigns allow you to get your brand in front of customers when it matters most. Your ads appear on Google search engine results pages, YouTube, and Google’s network of websites.
influence one person or 90% of all web surfers
Reach 90% of people on the Internet using Google’s network of over 2 million websites. We target your ads to people in specific locations, that show specific behaviors and interests.
bring your brand’s story to life in apps and on the web
Put your advertising to work within streaming video content and YouTube and Google’s network of sites and apps. Video marketing helps engage your audience with relevant content at the right time.
get better leads and speed up purchase activity
Shopping ads appear on Google Shopping near both text and responsive ads. Shopping ads promote your products, boost traffic to your site, and even encourage foot traffic.
increase engagement and app installs
Our app campaigns run in Google Search, Google Play, and YouTube. With app campaigns, you can increase engagement, app installs, and even direct users to perform specific in-app actions.
merge traditional and digital marketing to grow
Local campaigns help encourage store visits and in-store sales. As one of many touchpoints, local ads improve how you look on Search, Maps, Display, and YouTube.
get more heads in your beds
Capture new guests by advertising your rates and availability online. Display hotel prices and availability in Search, Maps, and even Google Assistant to connect with travelers that need you.
discover new ways to connect with people
The internet changes everyday. Google Discover campaigns help people find what they need, even if they don’t know how to ask Google for what they’re looking for. It works based on user activity and user interests.
Marketing excellence doesn’t just happen. In addition to Ai for PPC, we leverage a combination of tactics to determine how and when people see your ads. Your ROI is our priority and our paid search experts ensure that your brand influences your most meaningful, valuable audiences.
People use multiple screens per day. So how do you get the right ad, in front of the right person, and on the most well suited screen or device type? We use cross-device targeting to connect with and influence your customers in ways that matter the most to your budget. The result? Higher conversion rates and lesser costs per acquisition.
Utilizing data from users’ IP addresses, cookies, app usage, device IDs, sites regularly visited, and also time of day visit information, we feed this data through an algorithm that helps us translate historical and real-time data into actionable marketing tactics. This allows marketers to create more custom experiences with advertising that is in context and on message. More ROI for the business, better experiences for the customer!
Let’s face it, not every business needs to advertise in every part of the world. And not every English speaker can read, write, or speak Spanish (and vice versa!).
With location targeting, we can ensure that your ads only appear in front of people that are physically, geographically, legally able to view your marketing message. Our location and language targeting can be specific to countries, even down to zip codes or a radius around a location.
The online search market is a constant game of supply and demand. Your bid strategy should change at the same pace. While the budget that you choose to use for your monthly ad spend is entirely up to you, the way you allocate that budget and its correlating keyword bids require expertise and constant adjustment.
Once a day adjustments are like shooting a tee-shirt out of an air cannon, seeing where it lands, and then adjusting after that. Constant bid adjustments are more like using a laser guided dart to split a blade of grass that happens to be 2000 miles away. We leverage machine learning to make bid and budget improvements in 30 minute intervals.
As some power to your advertising. Ad extensions help share information with your customer such as location details, links to specific pages on your site, and also your phone number.
Ad extensions help boost performance in several ways. Because they add additional content your ad copy, they increase your online visibility. Depending on the type of search, these ad extensions may also add an additional layer of personalization.
Ad extensions may include:
- Location extensions
- Affiliate location extensions
- Callout extensions
- Text message extensions
- Sitelink extensions
- Price extensions
- App download extensions
Because these are so custom and relevant to the search, they boost your average Click Through Rate and also happen to lower your Cost Per Click.
There is so much that can be done… but it all starts with understanding your business objectives and then creating campaigns that align with your goals.
Work With Certified
Digital Marketing Experts
Our Experienced Team Has Completed
Over 1200 Digital Projects
Our award-winning team of experts is recognized as a top digital agency in Dallas, Texas. We pride ourselves in creating transformative, unique digital experiences. As a top web design, custom application, and digital marketing agency, we are pleased to serve customers in the United States and abroad.