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Search Engine Optimization
What Can a Top SEO Agency Do For Your Business?
Our SEO generates revenue. Search engine optimization is a commitment that is critical to long-term marketing success, but requires specialized knowledge, attention to detail and consistency to get it right. There’s much more to it than just including some keywords on your page.
In order to rank on page 1 on Google or Bing, you need to create rich and unique value for visitors while providing a fantastic user experience. We know how to maximize your website for Google’s frequently changing algorithm, and keep up with the latest changes, so your website can rise to the top.
Google Algorithm Fluctuations
Search engines have ever changing needs. Google changes its algorithm over 500 times a year and sometimes these changes cause sites to lose their rankings. We monitor Google’s search algorithm in real-time and ensure that your company’s website is always optimized for maximum impact.
Significant SEO Changes Over 30 Days
Recent Google Algorithm Fluctuations
- Google’s PageRank algorithm changes 500-600 times per year
- 2018 shows favoritism toward mobile friendliness, page speed, and video content
- 2018 rewards secure sites (HTTPS versus HTTP)
- Content with greater breadth and depth on topic correlates with SERP position
- A new focus on Natural Language Queries, not keywords
- Consideration for linkless “mentions” becomes a domain authority factor
- Mobile first indexing by Google. Mobile page speed becomes a ranking factor
- Chrome 68 calls out non-HTTPS sites as “not secure,” discourages traffic
Use SEO As Your Secret Weapon
An Agency Partner campaign is designed to capture your competitors click share. Our SEO strategies will create a strong, lasting competitive advantage.
Learn about API’s 5 Step Approach to SEO dominance.
As your SEO partner, we function as an extension of your team. Work with our seasoned SEO strategist and content experts for expert level consulting, digital strategy, good advice, and bright ideas.
A periodic, routine SEO health check is an important part of ongoing web maintenance. We’ll fine tune your online presence and ensure that SEO best practices are in place as well as audit for mobile friendliness and conversion optimization.
WHITE HAT LINK BUILDING
Backlinks are the currency that buys trust from Google. Find your next win by banking on our established network of bloggers and influencers. We’ll help you earn new backlinks from only the most relevant, authoritative websites.
Increasing your organic traffic requires production of highly valuable, well researched content. Our writers and editors will position you as the industry expert. Not only does this boost your credibility but it also gets your phone ringing.
Our in-depth, monthly reporting helps us measure success. It also helps us fine tune our strategy as your campaign moves forward. As your partner, we’ll go over your monthly performance metrics to ensure that your SEO content is hitting the right marketing targets.
Check Your SEO Report Card Score
The Building Blocks of High Performing SEO
Original, insightful thought leadership is marketing content that is researched and procured by a subject matter expert. We recruit experts specifically for your campaign.
Like watering a plant, it is critical that you consistently maintain your website’s health. Routine browser and mobile updates will require routine maintenance. This requires a holistic approach to SEO, conversion optimization, site speed, and mobile friendliness.
Essential to outranking your competitor, leverage our vast network of bloggers & influencers to acquire new backlinks from blogs, news sites, and authoritative journals to gain credibility in the eyes of Google.
We create unique content that adds value to your audience. Leverage FAQ sections and highly-targeted, topic specific landing pages for specific business purposes. This helps your site rank for the most commercially valuable keywords in your industry.
Data-driven campaign optimization and topic selection is a real thing. We analyze the text, images, performance, and overall look and feel of your website. This helps us understand what equates to ROI.
Our team of SEO and digital content experts become an extension of your team. We get familiar with your business and consistently offer strategy, advice, and creative solutions that help you grow.