Does Your Content Collapse Sales Cycles?
Your content marketing should educate and enable your customers to navigate each stage of the buying cycle.
Does this Sound Like You?
- Your business has a need for consistent, expertly authored, SEO-Optimized blog content.
- You don’t have the time or resources to create your own content briefs.
- You need help coming up with your monthly blog topics and content calendar.
- You want someone that will create and load the content to your website.
- You know you need Content for SEO, but you have no idea where to start.
- You are interested in building value into your website and your brand.
- You want to establish your company as a thought leader.
Expert Content Equates to Industry Dominating SEO
Content is one of the most foundational building blocks of good SEO. Without a good content strategy, you simply cannot grow in an impactful, ROI-driven way. A long-term, content driven link building strategy will create value that compounds over time. Typical results, in terms of client revenue alongside SEO investment over time, is often represented by the chart below.
The additional benefit to a content driven backlink strategy is that it will reduce the cost per click of any paid search efforts that may be running concurrently or in the future. As relevant content is added to your website, its Google “relevancy score” increases among your most valuable keywords. This means that good web content reduces the cost per click of any Google Ads and PPC campaign, and you’re rewarded with cheaper, more frequent site visits. Good content also creates real value for your in-market buyers.
Work with a proven, experienced content marketing team and maximize the value of your marketing budget. We’ll help you craft answers to the questions that your customers are asking Google. These questions are the keywords that will ultimately bring qualified customers to your website.
Agency Partner’s Content Strategy
we learn about your business & assess your customer
In the first step of our process, we also audit your existing content to see if any additional value can be squeeze out of your prior investments.
we conduct expert SEO, topic, and keyword research
Our editors and writers work to create a combination of evergreen and trendy content calendars that grow audiences. This helps you boost organic traffic and engagement.
content authored by subject matter experts/writers that know your industry
All newly written content goes through our 3 step editing process to ensure that fresh content is in line with your style guide.
educate your customer with thought leadership and value
To get maximum exposure, we publish content to your website and across relevant social media and blog networks to help boost your SEO.
we measure the reach and impact of content marketing at each step
This helps our editorial team make recommendations about what to create more of, and what to create less of. Maximize the ROI of your marketing budget by making the right investments and changes over time.
Your content marketing strategy should be intentional.
You have a choice in how information is presented and in what discussions your business may be leading. So be a thought leader and leverage content to educate your customers at each step in their buying cycle. Our digital marketing team subscribes to the topic cluster model (also known as the “pillar and cluster” model) which is a SEO strategy that focuses on topics, rather than keywords. This proves to Google that a semantic relationship exists between each page on your website, improving your serach engine page rank.
Start With a 4 Point Content Assessment
The Initial Assessment starts with our 4 Point Content Audit.
This audit phase of our Initial Assessment helps us uncover any existing content you may have. This helps us understand what sort of content you may have already created and what can be repurposed or updated.
Following an expert audit of your content library, a gap analysis identifies opportunities and weaknesses relative to your competitors. During this, we work with marketing teams, business owners, and project stakeholders to fully understand the business needs and its customers. By the end of this process, we are able to fully understand how to create a profitable voice for your brand.
- Identify any industry nuances or trends that are unique to your business
- Work to fully comprehend your business goals and objectives
- Assess your voice and tone to ensure that it matches customer expectations
- Seek to fully understand the unique marketplace problem that your business solves
- Work to fully understand and transfer your unique value proposition
- Identify the specific keywords and topics that your customers are searching for and interested in
3 Stage Editing Process
Our writers are native English speakers that take the power of the pen to a whole new level. Once your projects starts, we obsessively work to ensure that you enjoy a high quality work product. We do this with our ongoing, 3 Stage Editing Process.
Here’s the 1, 2, 3…
In the first stage of our editing process, the original author edits her own work. Following that first round of revisions, a second author will review the content and ensure that the grammar and style is suited to your content style guide. In our third step, we have one of our head editors review the work before sharing it with you.
Profit from topics that resonate with your perfect customer profile.
Content is one of the building blocks of high performing SEO. Create original, insightful thought leadership content to inform and educate your customers. We have solutions that are packaged and primed for small businesses and are available to offer custom pricing to agencies and enterprises.
Collapse Sales Cycles. Accelerate Revenue.
From 5,000 to 50,000 Words Per Month
For small businesses looking to establish credibility, start with our affordable monthly content package starting at just $1499/month. Our native English writers have helped some of the world’s largest brands.
- Up to 5,000 words per month
- SEO-optimized and professionally researched content
- Blog post photo sourcing for each title
- We’ll upload and post each blog directly to your website
- Metadata and social media data authored and set-up
- Up to 5 topic pitches per month
For small businesses looking to dominate a local market, dial up your monthly content package to 10,000 words, starting at just $2499/month. We curate writers that are subject matter experts to ensure that your brand is positioned as a true thought leader.
- Up to 10,000 words per month
- SEO-optimized and professionally researched content
- Blog post photo sourcing for each title
- We’ll upload and post each blog directly to your website
- Metadata and social media data authored and set-up
- Up to 10 topic pitches per month
For SMBs that are in growth mode, amp up your monthly content package to 25,000 words a month, starting at just $4575. Our team of subject matter experts will provide your content with maximum visibility and aggressively grow the amount of high value keywords that your website ranks for.
- Up to 25,000 words per month (Need more words? Ask for custom pricing here.)
- SEO-optimized and professionally researched content
- Blog post photo sourcing for each title
- We’ll upload and post each blog directly to your website
- Metadata and social media data authored and set-up
- Up to 20 topic pitches per month
Note: To see ROI from this service, we strongly advise that you commit to a full year of this. While our contract is low risk, offering a month to month arrangement, we highly advise that you budget for at least 12 months of ongoing, consistent work.
Are You A Digital Agency In Need of a Content Marketing Partner?
Between technology and marketing services, we are accustomed to being the agency behind the agencies.
Let’s face it, your clients have some aggressive goals and you only have 24 hours in a day. We help agencies grow by providing access to expert level writers, technologists, and designers. If you’re tired of getting burned by part-timers or being stuck in awkward positions with your clients, protect your brand and work with a team that functions according to a proven, tested process. Reach out to us today and ask about our white label services and custom pricing.
